Amazon Brand Registry Service | Central Trademark Registration

Brand Protection on Amazon

What Is Amazon Brand Registry?

Amazon Brand Registry is an Amazon program that helps brand owners protect their registered trademarks on Amazon's marketplace and create an accurate, trusted brand experience for customers. Once enrolled, brand owners gain access to a suite of powerful tools not available to ordinary sellers.

The key requirement is a registered trademark. Once you have your USPTO trademark registration in hand, enrollment in Amazon Brand Registry is straightforward — and the benefits are immediate and substantial.

With over 500,000 brands enrolled globally, Amazon Brand Registry has become an essential tool for any serious Amazon seller. We help you get there fast.

Remove counterfeit and infringing listings in minutes
Create enhanced A+ product pages that convert better
Access Brand Analytics and detailed customer data
Run Sponsored Brand video and display ads
Protect your brand on multiple Amazon marketplaces

Key Benefits

What You Unlock with Brand Registry

Four powerful tools that give enrolled brands a significant competitive advantage.

A+ Content

Create enhanced product description pages with rich images, comparison charts, and brand story modules that increase conversion rates by up to 10%.

Brand Analytics

Access detailed sales data, customer search behavior, demographics, and competitive intelligence to make smarter inventory and marketing decisions.

Counterfeit Removal

Report and remove counterfeit products, hijacked listings, and trademark infringements directly through Amazon's Report a Violation tool — often resolved within 24 hours.

Your Path to Brand Registry

Trademark Registration

We file your USPTO trademark application. Amazon requires a registered (or pending, in some cases) trademark in the relevant country.

Trademark Approved

Once your trademark is registered (typically 8–12 months), you have the USPTO registration number required for Brand Registry enrollment.

Brand Registry Enrolled

We prepare and submit your Brand Registry application to Amazon. Approval typically takes 2–5 business days, after which all features are immediately active.

Pricing

Amazon Brand Registry Service Fee

Brand Registry Enrollment

^$149

flat fee (trademark registration priced separately)

Brand Registry application preparation
Amazon enrollment submission
Follow-up with Amazon if needed
Verification code assistance
Setup guidance for Brand Registry tools
Initial counterfeit removal strategy

Enroll My Brand

Need a trademark first? Our trademark registration packages start at $149. Learn more →

FAQs

Amazon Brand Registry Questions

Do I need a registered trademark to enroll?

Yes. Amazon Brand Registry requires a registered trademark (issued and active) to enroll. Amazon does offer a provisional program for pending applications filed through its IP Accelerator program, but full Brand Registry access requires a completed registration. We help you get registered as quickly as possible.

Can I enroll if my trademark is still pending?

Amazon's IP Accelerator program allows sellers with pending trademark applications filed through approved law firms to get provisional Brand Registry access. As a law firm approved to file USPTO trademarks, we can help you access this provisional program while your full registration is pending.

Does Brand Registry protect my products on international Amazon marketplaces?

Your U.S. Brand Registry enrollment protects you on Amazon.com. To protect your brand on Amazon UK, EU, Canada, Japan, or other marketplaces, you need separate trademark registrations in those countries and separate Brand Registry enrollments. We offer international trademark services to expand your protection globally.

How quickly can counterfeits be removed after enrollment?

Once enrolled in Brand Registry, you can report infringing listings through Amazon's Report a Violation tool and typically see action taken within 24–72 hours. For more systematic protection, Amazon's Project Zero and Transparency programs offer even stronger and more automated counterfeit prevention.

What's the difference between Brand Registry and Seller Central?

Amazon Seller Central is the main platform for managing your selling account, inventory, orders, and basic listings. Amazon Brand Registry is a separate overlay program for registered brand owners that provides additional tools: A+ Content, Brand Analytics, counterfeit removal, and advertising options. Brand Registry integrates with Seller Central but is a distinct enrollment.

Get Started

Unlock Amazon's Full Brand Protection